Super Bowl LIV is coming to Miami along with football enthusiasts, vacationers and traffic. Check out the below insider guide of the best parties, restaurants, accommodations and hot spots on Miami Beach to stay put while avoiding buzzkill traffic jams. 

What to Do

Thursday, January 30th

Bal Harbour Shops Super Bowl Party 

Football meets fashion at The Official Miami Super Bowl Host Committee VIP Party for an interactive, star-studded event at Bal Harbour Shops (which will actually close its doors to the public to host this private, high-profile party). The bash will be hosted by Grammy-award winners Gloria and Emilio Estefan, Academy Award-winner Tommy Lee Jones, polo player extraordinaire Ignacio “Nacho” Figueras and Bal Harbour Shops CEO Matthew Whitman Lazenby.

Friday, January 31st and Saturday, February 1st (10AM-5PM)

Hydrow On The Lawn at The W South Beach

Try out the world’s most advanced rowing machine on the lawn at the W Hotel on South Beach.

Saturday, February 1st

Sports Illustrated Super Bowl Party 

Sports Illustrated and Casamigos Tequila are teaming up for an unparalleled VIP Saturday Night Party. “The Party” will fuse the world of sports and entertainment at Fontainebleau Miami Beach with performers including the Black Eyed Peas, Marshmello, DaBaby and beats all night from Goldman Sachs CEO David Solomon – AKA DJ D-Sol.


BACARDÍ will be bringing the rum vibes to the 305 with legendary hip hop artists Meek Mill and Swizz Beatz at the Kimpton Surfcomber Hotel. Taking place in Miami, which happens to be the iconic rum brand’s backyard – it’s only natural BACARDÍ kicks-off the 54th championship game under the Floridian sun with an invite-only day party and a BACARDÍ cocktail in hand.

BACARDÍ will be showcasing the unofficial official cocktail of this year’s Super Bowl LIV – the BACARDÍ Mojito and encouraging you to do what moves you as we welcome football fans from around the country to enjoy the game with the classic rum cocktail.


Gronk Beach is a Super Bowl Party from former New England Patriot’s Tight End, future Hall of Famer and 3X Super Bowl champion, Rob Gronkowski – taking place from 1-7pm. Alongside Monster Energy, Gronk is invading Miami for the inaugural Gronk Beach festival. Right on the sands of Miami Beach, Gronk Beach will bring the football stud’s personality to life with a lively beach party and performances from his favorite artists like Diplo, Kaskade, Rick Ross, Flo Rida, Carnage and more. Guests will be treated to amazing food, drinks, beach performers, and more.

Pepsi Zero Sugar Super Bowl Party

Planet Pepsi Zero Sugar will be built at Meridian at Island Gardens on Watson Island, transforming the 65,000 square foot custom built destination into a bold, alternate reality blanketed in neon lights, LED walls, mirrors with projection mapping and more. The event will feature global superstar Harry Styles to celebrate the release of the newly-introduced matte black Pepsi Zero Sugar can.

Sunday, February 2nd

Casa Tua Super Bowl Viewing Party 

Chic Miami hotspot Casa Tua is hosting a Super Bowl watch party, serving up Casamigos Jimadore cocktails for spectators along with its incredible Italian fare. 

If you can’t enjoy the festivities from Casa Tua, join the fun at home and mix up a Casamigos Jimadore with the recipe below.

Casamigos Jimadore 

Casamigos Blanco, homemade agave infused with jalapeño, fresh lime juice, garnish with pink salt and jalapeño

Where to Eat

Breakfast on the Beach

Sunset Juice Café is a longtime staple for delicious health and organic food. They never use anything but all natural ingredients and bake their bread and pastries in house.

Get a coconut juice from Athens Juice on 69th Street and Collins Avenue, which has been serving the best fresh-squeezed juice since 1937.

Malibu Farms Miami Beach takes dining to the most stunning oceanfront views in Miami Beach. The restaurant boasts simple farm-to-table dining that is fresh, organic and locally sourced whenever possible.

Lunch on the Beach

Joe’s Stone Crab is a Miami institution, but you usually have to wait upwards of two hours for a table! The secret from Miami locals is to skip the wait and order takeout from Joe’s Takeaway, adjacent to the restaurant.

The Grill at Bal Harbour is the latest restaurant conceived and designed by Hillstone Restaurant Group and occupies a newly created space at the Shops. Their classic American menu pairs perfectly with a crisp glass of wine from their depth California focused list or one of their signature cocktails.

Dinner on the Beach

Casa Tua restaurant and private members club provides a charming ambiance with both indoor and outdoor dining in their lantern lit garden space. The food and the elegant experience at this mostly alfresco Mediterranean restaurant offers unforgettable moments that set it apart from any other restaurant in Miami Beach.

Nobu Miami at the Eden Roc Hotel is a classic institution for the best Asian Fusion and always a great scene at night.

Makoto at Bal Harbor Shops is one of the best spots for upscale sushi in Miami Beach. The outdoor seating in the courtyard and unique menu items offer a great place for a respite from a day of shopping.

Le Sirenuse at the Four Seasons Hotel Surf Club is an offshoot of the famed Le Sirenuse resort on Italy’s Amalfi Coast and its Michelin-starred restaurant, La Sponda. Its stunning champagne bar overlooking the ocean at The Surf Club’s original ballroom is the perfect place to raise a toast to la vita and l’amore for those who want to go for drinks after the game.  

Where to Glam

If you need quick hair and makeup done at home, Glamsquad is a go-to. Make an appointment online and a team member will come to your house.

Gee Beauty Sunset Harbour is great for those looking to get lash extensions or Super Bowl ready makeup.

Natura Bisse Spa at the Eden Roc Hotel offers high-end facials to prep your face for the game or hydrate and revitalize your skin the morning after. 

Image Credits: Bill Springer.