Castelle announces a licensing agreement and collaboration between its Castelle brand and renowned interior designer and author, Barclay Butera. Through the partnering, the award-winning casual furnishings manufacturer will produce and market a line of outdoor furnishing designs created by Butera. The partnership also will include joint events highlighting outdoor living within design and home furnishings industries.
“We are very excited about partnering with Barclay Butera and his entire creative team on new products and promotions,” said Steve Lowsky, CEO, Castelle. “Over the years, we have been approached regarding numerous design or brand partnering opportunities. With Barclay, we saw a true fit. In addition to his design expertise, it was his focus on high end customers and products that we saw as a natural fit for our luxury furnishings brand.”
The Barclay Butera by Castelle is planned to include the manufacturer’s custom cast aluminum construction in conjunction with original Butera designs. The results of the collaboration are slated to debut during the April 2017 High Point Market as well as the ICFA (International Casual Furnishings Association) Preview Show in July 2017 and the ICFA Casual Market Chicago in September 2017.
From designing luxury residences, exclusive hospitality venues, to Rolls-Royce automobiles; Barclay brings his signature West Coast vibe and glamorous yet livable design sensibility to life for outdoor with this collaboration. Since 1994, he has been the creative force behind his eponymous design firm and showroom in Newport Beach, California. His success in Newport prompted Butera to establish showrooms in West Hollywood, California, and Park City, Utah. Butera is renowned for his approachable elegance and glamorous, West-Coast-chic interiors. His interior and exterior design expertise allows Butera to understand the total home concept. Butera is the author of five coffee-table books featuring Barclay Butera Modern Living (Gibbs-Smith, 2016) that includes numerous outdoor living designs.
“I wanted to design a modern way to truly bring together an indoor to outdoor design esthetic successfully,” said Butera. “With my Southern Californian roots, Castelle allows me to combine my two favorite things, high-design and luxurious outdoor living. As with indoor, my line of outdoor furnishings with Castelle will be both elegant and approachable at the same time.”
With this licensing agreement, the Barclay Butera by Castelle collaboration will join a long list of premiere product lines that carry the designer’s name. Butera recently has entered into partnerships with an unprecedented number of the industry’s most respected product lines from lighting to wall coverings. Barclay’s spectacular interior design projects and his myriad of licensing collections are frequently featured in luxury consumer publications, decor and lifestyle magazines.
For more information about Castelle by Pride Family Brands and luxury casual furniture, visit www.pridefamilybrands.com.